Florian Brühlmann
Photo of Florian Brühlmann

Florian Brühlmann

Data Science & AI · Human-Computer Interaction · PhD

I turn data into decisions. With a PhD in Human-Computer Interaction and hands-on experience across data science, BI, and AI strategy, I help life sciences organizations cut through complexity — implementing systems that work for people and building analytics infrastructure that drives measurable business impact.

Business Intelligence & Analytics AI Strategy & Implementation Data Science Human-Computer Interaction Methods & Open Science

Experience

  1. 2024 –
    Data Insights Lead Industry
  2. 2019 – 2023
    Head of HCI Research Group University of Basel
  3. 2018 – 2019
    Senior Research Associate & Blended Learning Coordinator University of Applied Sciences and Arts Northwestern Switzerland FHNW
  4. 2016 – 2019
    Research Associate & PhD Student, HCI Research Group University of Basel
  5. 2016 – 2018
    Statistician University of Applied Sciences and Arts Northwestern Switzerland FHNW
  6. 2014
    User Experience Research Assistant Google

Publications

47 publications · CHI · FAccT · Behavior Research Methods · CHI PLAY · IJHCS

2025

To trust or distrust AI: a questionnaire validation study
Scharowski, N., Perrig, S. A. C., von Felten, N., Aeschbach, L. F., Opwis, K., Wintersberger, P., & Brühlmann, F.
Proceedings of the 2025 ACM Conference on Fairness, Accountability, and Transparency (FAccT), pp. 361–374
@inproceedings{scharowski2025trust,
  title     = {To trust or distrust AI: a questionnaire validation study},
  author    = {Scharowski, Nicolas and Perrig, Sebastian AC and von Felten, Nick and
               Aeschbach, Lena Fanya and Opwis, Klaus and Wintersberger, Philipp and
               Br{\"u}hlmann, Florian},
  booktitle = {Proceedings of the 2025 ACM Conference on Fairness, Accountability,
               and Transparency},
  pages     = {361--374},
  doi       = {10.1145/3715275.3732025},
  year      = {2025}
}

2024

Bringing video browsing to virtual reality: Empirical evaluation of a novel multimedia drawer
Spiess, F., Scharowski, N., Haller, A., Memeti, Z., Schuldt, H., & Brühlmann, F.
Proceedings of the 2024 International Conference on Multimedia Retrieval (ICMR), pp. 293–301
@inproceedings{spiess2024bringing,
  title     = {Bringing video browsing to virtual reality: Empirical evaluation of
               a novel multimedia drawer},
  author    = {Spiess, Florian and Scharowski, Nicolas and Haller, Ariane and
               Memeti, Zgjim and Schuldt, Heiko and Br{\"u}hlmann, Florian},
  booktitle = {Proceedings of the 2024 International Conference on Multimedia Retrieval},
  pages     = {293--301},
  doi       = {10.1145/3652583.3658077},
  year      = {2024}
}
Development and validation of a positive-item version of the visual aesthetics of websites inventory: The VisAWI-pos
Perrig, S. A. C., von Felten, N., Honda, M., Opwis, K., & Brühlmann, F.
International Journal of Human–Computer Interaction, 40(20), 6622–6646
@article{perrig2024development,
  title   = {Development and validation of a positive-item version of the visual
             aesthetics of websites inventory: The visawi-pos},
  author  = {Perrig, Sebastian AC and von Felten, Nick and Honda, Marimo and
             Opwis, Klaus and Br{\"u}hlmann, Florian},
  journal = {International Journal of Human--Computer Interaction},
  volume  = {40},
  number  = {20},
  pages   = {6622--6646},
  doi     = {10.1080/10447318.2023.2258634},
  year    = {2024}
}
Measurement practices in user experience (UX) research: a systematic quantitative literature review
Perrig, S. A. C., Aeschbach, L. F., Scharowski, N., von Felten, N., Opwis, K., & Brühlmann, F.
Frontiers in Computer Science, 6, 1368860
@article{perrig2024measurement,
  title   = {Measurement practices in user experience ({UX}) research: a systematic
             quantitative literature review},
  author  = {Perrig, Sebastian AC and Aeschbach, Lena Fanya and Scharowski, Nicolas and
             von Felten, Nick and Opwis, Klaus and Br{\"u}hlmann, Florian},
  journal = {Frontiers in Computer Science},
  volume  = {6},
  pages   = {1368860},
  doi     = {10.3389/fcomp.2024.1368860},
  year    = {2024}
}
To trust or distrust trust measures: Validating questionnaires for trust in AI Preprint
Scharowski, N., Perrig, S. A. C., Aeschbach, L. F., von Felten, N., Opwis, K., Wintersberger, P., & Brühlmann, F.
arXiv preprint arXiv:2403.00582
@article{scharowski2024trust,
  title   = {To trust or distrust trust measures: Validating questionnaires for trust in AI},
  author  = {Scharowski, Nicolas and Perrig, Sebastian AC and Aeschbach, Lena Fanya and
             von Felten, Nick and Opwis, Klaus and Wintersberger, Philipp and
             Br{\"u}hlmann, Florian},
  journal = {arXiv preprint arXiv:2403.00582},
  year    = {2024}
}
The effectiveness of warning statements in reducing careless responding in crowdsourced online surveys
Brühlmann, F., Memeti, Z., Aeschbach, L. F., Perrig, S. A. C., & Opwis, K.
Behavior Research Methods, 56(6), 5862–5875
@article{bruhlmann2024effectiveness,
  title   = {The effectiveness of warning statements in reducing careless
             responding in crowdsourced online surveys},
  author  = {Br{\"u}hlmann, Florian and Memeti, Zgjim and Aeschbach, Lena F. and
             Perrig, Sebastian AC and Opwis, Klaus},
  journal = {Behavior Research Methods},
  volume  = {56},
  number  = {6},
  pages   = {5862--5875},
  doi     = {10.3758/s13428-023-02321-z},
  year    = {2024}
}
Independent validation of the player experience inventory: Findings from a large set of video game players
Perrig, S. A. C., Scharowski, N., Brühlmann, F., von Felten, N., Opwis, K., & Aeschbach, L. F.
Proceedings of the 2024 CHI Conference on Human Factors in Computing Systems, pp. 1–13
@inproceedings{perrig2024independent,
  title     = {Independent validation of the player experience inventory:
               Findings from a large set of video game players},
  author    = {Perrig, Sebastian AC and Scharowski, Nicolas and Br{\"u}hlmann, Florian and
               von Felten, Nick and Opwis, Klaus and Aeschbach, Lena Fanya},
  booktitle = {Proceedings of the 2024 CHI Conference on Human Factors in
               Computing Systems},
  pages     = {1--13},
  year      = {2024}
}

2023

Certification labels for trustworthy AI: Insights from an empirical mixed-method study
Scharowski, N., Benk, M., Kühne, S. J., Wettstein, L., & Brühlmann, F.
Proceedings of the 2023 ACM Conference on Fairness, Accountability, and Transparency (FAccT), pp. 248–260
@inproceedings{scharowski2023certification,
  title     = {Certification labels for trustworthy {AI}: Insights from an empirical
               mixed-method study},
  author    = {Scharowski, Nicolas and Benk, Michaela and K{\"u}hne, Swen J and
               Wettstein, L{\'e}ane and Br{\"u}hlmann, Florian},
  booktitle = {Proceedings of the 2023 ACM Conference on Fairness, Accountability,
               and Transparency},
  pages     = {248--260},
  doi       = {10.1145/3593013.3593994},
  year      = {2023}
}
Exploring the effects of human-centered AI explanations on trust and reliance
Scharowski, N., Perrig, S. A. C., Svab, M., Opwis, K., & Brühlmann, F.
Frontiers in Computer Science, 5, 1151150
@article{scharowski2023exploring,
  title   = {Exploring the effects of human-centered {AI} explanations on trust and reliance},
  author  = {Scharowski, Nicolas and Perrig, Sebastian AC and Svab, Melanie and
             Opwis, Klaus and Br{\"u}hlmann, Florian},
  journal = {Frontiers in Computer Science},
  volume  = {5},
  pages   = {1151150},
  doi     = {10.3389/fcomp.2023.1151150},
  year    = {2023}
}
Smartphone app aesthetics influence users' experience and performance
Perrig, S. A. C., Ueffing, D., Opwis, K., & Brühlmann, F.
Frontiers in Psychology, 14, 1113842
@article{perrig2023smartphone,
  title   = {Smartphone app aesthetics influence users' experience and performance},
  author  = {Perrig, Sebastian AC and Ueffing, David and Opwis, Klaus and
             Br{\"u}hlmann, Florian},
  journal = {Frontiers in Psychology},
  volume  = {14},
  pages   = {1113842},
  doi     = {10.3389/fpsyg.2023.1113842},
  year    = {2023}
}
The psychology of esports players' ELO Hell: Motivated bias in League of Legends and its impact on players' overestimation of skill
Aeschbach, L. F., Kayser, D., Hüsler, A. B. D. C., Opwis, K., & Brühlmann, F.
Computers in Human Behavior, 147, 107828
@article{aeschbach2023psychology,
  title   = {The psychology of esports players' {ELO} Hell: Motivated bias in
             {League of Legends} and its impact on players' overestimation of skill},
  author  = {Aeschbach, Lena Fanya and Kayser, Dominik and
             H{\"u}sler, Antony Berbert De Castro and Opwis, Klaus and
             Br{\"u}hlmann, Florian},
  journal = {Computers in Human Behavior},
  volume  = {147},
  pages   = {107828},
  doi     = {10.1016/j.chb.2023.107828},
  year    = {2023}
}
Is a Mean Difference of 0.46 Relevant? Towards Determining the Smallest Effect Size of Interest for Visual Aesthetics of Websites Preprint
Brühlmann, F.
arXiv preprint arXiv:2305.08945
@article{bruhlmann2023mean,
  title   = {Is a Mean Difference of 0.46 Relevant? Towards Determining the Smallest
             Effect Size of Interest for Visual Aesthetics of Websites},
  author  = {Br{\"u}hlmann, Florian},
  journal = {arXiv preprint arXiv:2305.08945},
  year    = {2023}
}
Trust issues with trust scales: examining the psychometric quality of trust measures in the context of AI
Perrig, S. A. C., Scharowski, N., & Brühlmann, F.
Extended Abstracts of the 2023 CHI Conference on Human Factors in Computing Systems, pp. 1–7
@inproceedings{perrig2023trust,
  title     = {Trust issues with trust scales: examining the psychometric quality of
               trust measures in the context of {AI}},
  author    = {Perrig, Sebastian AC and Scharowski, Nicolas and Br{\"u}hlmann, Florian},
  booktitle = {Extended Abstracts of the 2023 CHI Conference on Human Factors in
               Computing Systems},
  pages     = {1--7},
  doi       = {10.1145/3544549.3585808},
  year      = {2023}
}
How compliance with web accessibility standards shapes the experiences of users with and without disabilities
Vollenwyder, B., Petralito, S., Iten, G. H., Brühlmann, F., Opwis, K., & Mekler, E. D.
International Journal of Human-Computer Studies, 170, 102956
@article{vollenwyder2023compliance,
  title   = {How compliance with web accessibility standards shapes the experiences
             of users with and without disabilities},
  author  = {Vollenwyder, Beat and Petralito, Serge and Iten, Glena H and
             Br{\"u}hlmann, Florian and Opwis, Klaus and Mekler, Elisa D},
  journal = {International Journal of Human-Computer Studies},
  volume  = {170},
  pages   = {102956},
  doi     = {10.1016/j.ijhcs.2022.102956},
  year    = {2023}
}

2022

Trust and Reliance in XAI – Distinguishing Between Attitudinal and Behavioral Measures Workshop
Scharowski, N., Perrig, S. A. C., von Felten, N., & Brühlmann, F.
CHI 2022 Workshop on Trust and Reliance in AI-Human Teams (TRAIT)
@inproceedings{scharowski2022trust,
  title     = {Trust and Reliance in {XAI} -- Distinguishing Between Attitudinal
               and Behavioral Measures},
  author    = {Scharowski, Nicolas and Perrig, Sebastian AC and von Felten, Nick and
               Br{\"u}hlmann, Florian},
  booktitle = {CHI 2022 Workshop on Trust and Reliance in AI-Human Teams (TRAIT)},
  url       = {https://arxiv.org/abs/2203.12318},
  year      = {2022}
}
Breaking immersion: A theoretical framework of alienated play to facilitate critical reflection on interactive media
Aeschbach, L. F., Opwis, K., & Brühlmann, F.
Frontiers in Virtual Reality, 3, 846490
@article{aeschbach2022breaking,
  title   = {Breaking immersion: A theoretical framework of alienated play to
             facilitate critical reflection on interactive media},
  author  = {Aeschbach, Lena Fanya and Opwis, Klaus and Br{\"u}hlmann, Florian},
  journal = {Frontiers in Virtual Reality},
  volume  = {3},
  pages   = {846490},
  doi     = {10.3389/frvir.2022.846490},
  year    = {2022}
}
LoL, Why do you even play? Validating the motives for online gaming questionnaire in the context of League of Legends
Memeti, Z., Brühlmann, F., & Perrig, S. A. C.
Extended Abstracts of the 2022 Annual Symposium on Computer-Human Interaction in Play (CHI PLAY EA '22), pp. 81–86
@inproceedings{memeti2022lol,
  title     = {LoL, Why do you even play? Validating the motives for online gaming
               questionnaire in the context of {League of Legends}},
  author    = {Memeti, Zgjim and Br{\"u}hlmann, Florian and Perrig, Sebastian AC},
  booktitle = {Extended Abstracts of the 2022 Annual Symposium on Computer-Human
               Interaction in Play},
  pages     = {81--86},
  year      = {2022}
}
Independent validation of the video game dispositional flow scale with League of Legends players
von Felten, N., Brühlmann, F., & Perrig, S. A. C.
Extended Abstracts of the 2022 Annual Symposium on Computer-Human Interaction in Play (CHI PLAY EA '22), pp. 44–50
@inproceedings{von2022independent,
  title     = {Independent validation of the video game dispositional flow scale
               with {League of Legends} players},
  author    = {von Felten, Nick and Br{\"u}hlmann, Florian and Perrig, Sebastian AC},
  booktitle = {Extended Abstracts of the 2022 Annual Symposium on Computer-Human
               Interaction in Play},
  pages     = {44--50},
  year      = {2022}
}

2021

Transparency in Measurement Reporting: A Systematic Literature Review of CHI PLAY Honorable Mention
Aeschbach, L. F., Perrig, S. A. C., Weder, L., Opwis, K., & Brühlmann, F.
Proceedings of the ACM on Human-Computer Interaction (CHI PLAY), 5
@article{aeschbach2021transparency,
  title   = {Transparency in Measurement Reporting: A Systematic Literature Review of
             {CHI PLAY}},
  author  = {Aeschbach, Lena Fanya and Perrig, Sebastian AC and Weder, Lorena and
             Opwis, Klaus and Br{\"u}hlmann, Florian},
  journal = {Proceedings of the ACM on Human-Computer Interaction},
  volume  = {5},
  number  = {CHI PLAY},
  doi     = {10.1145/3474660},
  year    = {2021}
}
Measuring Players' Experience of Need Satisfaction in Digital Games: An Analysis of the Factor Structure of the UPEQ
Kayser, D., Perrig, S. A. C., & Brühlmann, F.
Extended Abstracts of the 2021 Annual Symposium on Computer-Human Interaction in Play (CHI PLAY EA '21)
@inproceedings{kayser2021measuring,
  title     = {Measuring Players' Experience of Need Satisfaction in Digital Games:
               An Analysis of the Factor Structure of the {UPEQ}},
  author    = {Kayser, Dominik and Perrig, Sebastian AC and Br{\"u}hlmann, Florian},
  booktitle = {Extended Abstracts of the 2021 Annual Symposium on Computer-Human
               Interaction in Play},
  doi       = {10.1145/3450337.3483499},
  year      = {2021}
}
How WEIRD is CHI?
Linxen, S., Sturm, C., Brühlmann, F., Cassau, V., Opwis, K., & Reinecke, K.
Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems
@inproceedings{linxen2021weird,
  title     = {How {WEIRD} is {CHI}?},
  author    = {Linxen, Sebastian and Sturm, Christian and Br{\"u}hlmann, Florian and
               Cassau, Vincent and Opwis, Klaus and Reinecke, Katharina},
  booktitle = {Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems},
  doi       = {10.1145/3411764.3445488},
  year      = {2021}
}
WhatsApp for mobile learning: Effects on knowledge, resilience and isolation in the school-to-work transition
Pimmer, C., Brühlmann, F., Odetola, T. D., Dipeolu, O., Oluwasola, O., Jäger, J., & Ajuwon, A. J.
The Internet and Higher Education, 50, 100809
@article{pimmer2021whatsapp,
  title   = {{WhatsApp} for mobile learning: Effects on knowledge, resilience and
             isolation in the school-to-work transition},
  author  = {Pimmer, Christoph and Br{\"u}hlmann, Florian and Odetola, Titilayo Dorothy and
             Dipeolu, Oluwafemi and Oluwasola, Olusola and J{\"a}ger, Janine and
             Ajuwon, Ademola J.},
  journal = {The Internet and Higher Education},
  volume  = {50},
  pages   = {100809},
  doi     = {10.1016/j.iheduc.2021.100809},
  year    = {2021}
}
Empirical Hints of Cognitive Biases Despite Human-Centered AI Explanations Workshop
Scharowski, N., Opwis, K., & Brühlmann, F.
CHI 2021 Workshop: Operationalizing Human-Centered Perspectives in Explainable AI (HCXAI)
@inproceedings{scharowski2021empirical,
  title     = {Empirical Hints of Cognitive Biases Despite Human-Centered {AI} Explanations},
  author    = {Scharowski, Nicolas and Opwis, Klaus and Br{\"u}hlmann, Florian},
  booktitle = {CHI 2021 Workshop: Operationalizing Human-Centered Perspectives in
               Explainable AI (HCXAI)},
  year      = {2021}
}

2020

Motivational Profiling of League of Legends Players
Brühlmann, F., Baumgartner, P., Wallner, G., Kriglstein, S., & Mekler, E. D.
Frontiers in Psychology, 11, 1307
@article{bruehlmann2020motivational,
  title   = {Motivational Profiling of League of Legends Players},
  author  = {Br{\"u}hlmann, Florian and Baumgartner, Philipp and Wallner, G{\"u}nter and
             Kriglstein, Simone and Mekler, Elisa D.},
  journal = {Frontiers in Psychology},
  volume  = {11},
  pages   = {1307},
  doi     = {10.3389/fpsyg.2020.01307},
  year    = {2020}
}
The quality of data collected online: An investigation of careless responding in a crowdsourced sample
Brühlmann, F., Petralito, S., Aeschbach, L. F., & Opwis, K.
Methods in Psychology, 2, 100022
@article{bruhlmann2020quality,
  title   = {The quality of data collected online: An investigation of careless
             responding in a crowdsourced sample},
  author  = {Br{\"u}hlmann, Florian and Petralito, Serge and Aeschbach, Lena F. and
             Opwis, Klaus},
  journal = {Methods in Psychology},
  volume  = {2},
  pages   = {100022},
  doi     = {10.1016/j.metip.2020.100022},
  year    = {2020}
}
TrustDiff: Development and Validation of a Semantic Differential for User Trust on the Web
Brühlmann, F., Petralito, S., Rieser, D. C., Aeschbach, L. F., & Opwis, K.
Journal of Usability Studies, 16(1), 29–48
@article{bruhlmann2020trustdiff,
  title   = {{TrustDiff}: Development and Validation of a Semantic Differential for
             User Trust on the Web},
  author  = {Br{\"u}hlmann, Florian and Petralito, Serge and Rieser, Denise C. and
             Aeschbach, Lena F. and Opwis, Klaus},
  journal = {Journal of Usability Studies},
  volume  = {16},
  number  = {1},
  pages   = {29--48},
  year    = {2020}
}
Many Labs 5: Registered Replication of Vohs and Schooler (2008), Experiment 1
Buttrick, N. R., Aczel, B., Aeschbach, L. F., Bakos, B. E., Brühlmann, F., & others
Advances in Methods and Practices in Psychological Science, 3(3), 429–438
@article{buttrick2020manylabs5a,
  title   = {Many Labs 5: Registered Replication of {Vohs} and {Schooler} (2008),
             Experiment 1},
  author  = {Buttrick, Nicholas R. and Aczel, Balazs and Aeschbach, Lena F. and
             Bakos, Bence E. and Br{\"u}hlmann, Florian and others},
  journal = {Advances in Methods and Practices in Psychological Science},
  volume  = {3},
  number  = {3},
  pages   = {429--438},
  doi     = {10.1177/2515245920917931},
  year    = {2020}
}
Many Labs 5: Testing Pre-Data-Collection Peer Review as an Intervention to Increase Replicability
Ebersole, C. R., Mathur, M. B., Brühlmann, F., & others
Advances in Methods and Practices in Psychological Science, 3(3), 309–331
@article{ebersole2020manylabs5b,
  title   = {Many Labs 5: Testing Pre-Data-Collection Peer Review as an Intervention
             to Increase Replicability},
  author  = {Ebersole, Charles R. and Mathur, Maya B. and Br{\"u}hlmann, Florian and others},
  journal = {Advances in Methods and Practices in Psychological Science},
  volume  = {3},
  number  = {3},
  pages   = {309--331},
  doi     = {10.1177/2515245920958687},
  year    = {2020}
}
My Train Talks to Me: Participatory Design of a Mobile App for Travellers with Visual Impairments
Vollenwyder, B., Buchmüller, E., Trachsel, C., Opwis, K., & Brühlmann, F.
Computers Helping People with Special Needs (ICCHP 2020), pp. 10–18
@inproceedings{vollenwyder2020train,
  title     = {My Train Talks to Me: Participatory Design of a Mobile App for
               Travellers with Visual Impairments},
  author    = {Vollenwyder, Beat and Buchm{\"u}ller, Esther and Trachsel, Christian and
               Opwis, Klaus and Br{\"u}hlmann, Florian},
  booktitle = {Computers Helping People with Special Needs (ICCHP 2020)},
  pages     = {10--18},
  doi       = {10.1007/978-3-030-58796-3_2},
  year      = {2020}
}
How Web Professionals Perceive Web Accessibility in Practice: Active Roles, Process Phases and Key Disabilities
Vollenwyder, B., Opwis, K., & Brühlmann, F.
Computers Helping People with Special Needs (ICCHP 2020), pp. 294–302
@inproceedings{vollenwyder2020webprofessionals,
  title     = {How Web Professionals Perceive Web Accessibility in Practice:
               Active Roles, Process Phases and Key Disabilities},
  author    = {Vollenwyder, Beat and Opwis, Klaus and Br{\"u}hlmann, Florian},
  booktitle = {Computers Helping People with Special Needs (ICCHP 2020)},
  pages     = {294--302},
  doi       = {10.1007/978-3-030-58796-3_35},
  year      = {2020}
}

2019

Facilitating professional mobile learning communities with instant messaging
Pimmer, C., Brühlmann, F., Odetola, T. D., Oluwasola, D. O., Dipeolu, O., & Ajuwon, A. J.
Computers & Education, 128, 102–112
@article{pimmer2019facilitating,
  title   = {Facilitating professional mobile learning communities with instant messaging},
  author  = {Pimmer, Christoph and Br{\"u}hlmann, Florian and Odetola, Titilayo Dorothy and
             Oluwasola, Deborah Olusola and Dipeolu, Oluwafemi and Ajuwon, Ademola J.},
  journal = {Computers \& Education},
  volume  = {128},
  pages   = {102--112},
  doi     = {10.1016/j.compedu.2018.09.005},
  year    = {2019}
}
Salient beliefs influencing the intention to consider Web Accessibility
Vollenwyder, B., Iten, G. H., Brühlmann, F., Opwis, K., & Mekler, E. D.
Computers in Human Behavior, 92, 352–360
@article{vollenwyder2019salient,
  title   = {Salient beliefs influencing the intention to consider {Web Accessibility}},
  author  = {Vollenwyder, Beat and Iten, Glena H. and Br{\"u}hlmann, Florian and
             Opwis, Klaus and Mekler, Elisa D.},
  journal = {Computers in Human Behavior},
  volume  = {92},
  pages   = {352--360},
  doi     = {10.1016/j.chb.2018.11.016},
  year    = {2019}
}

2018

Measuring the "Why" of Interaction: Development and Validation of the User Motivation Inventory (UMI)
Brühlmann, F., Vollenwyder, B., Opwis, K., & Mekler, E. D.
Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems, pp. 1–13
@inproceedings{bruhlmann2018umi,
  title     = {Measuring the ``{Why}'' of Interaction: Development and Validation of
               the User Motivation Inventory ({UMI})},
  author    = {Br{\"u}hlmann, Florian and Vollenwyder, Beat and Opwis, Klaus and
               Mekler, Elisa D.},
  booktitle = {Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems},
  pages     = {1--13},
  doi       = {10.1145/3173574.3173680},
  year      = {2018}
}
Systematic Review and Validation of the Game Experience Questionnaire (GEQ) – Implications for Citation and Reporting Practice
Law, E. L-C., Brühlmann, F., & Mekler, E. D.
Proceedings of the 2018 Annual Symposium on Computer-Human Interaction in Play (CHI PLAY '18), pp. 257–270
@inproceedings{law2018geq,
  title     = {Systematic Review and Validation of the Game Experience Questionnaire
               ({GEQ}) -- Implications for Citation and Reporting Practice},
  author    = {Law, Effie L-C and Br{\"u}hlmann, Florian and Mekler, Elisa D.},
  booktitle = {Proceedings of the 2018 Annual Symposium on Computer-Human Interaction
               in Play (CHI PLAY '18)},
  pages     = {257--270},
  doi       = {10.1145/3242671.3242683},
  year      = {2018}
}
Instant messaging and nursing students' clinical learning experience
Pimmer, C., Brühlmann, F., Odetola, T. D., Dipeolu, O., Gröhbiel, U., & Ajuwon, A. J.
Nurse Education Today, 64, 119–124
@article{pimmer2018nursing,
  title   = {Instant messaging and nursing students' clinical learning experience},
  author  = {Pimmer, C. and Br{\"u}hlmann, Florian and Odetola, T. D. and Dipeolu, O. and
             Gr{\"o}hbiel, U. and Ajuwon, A. J.},
  journal = {Nurse Education Today},
  volume  = {64},
  pages   = {119--124},
  doi     = {10.1016/j.nedt.2018.01.034},
  year    = {2018}
}
Surveys in Games User Research
Brühlmann, F. & Mekler, E. D.
Games User Research (eds. Drachen, A., Mirza-Babaei, P., Nacke, L.), Chapter 9, pp. 141–162. Oxford University Press
@incollection{bruhlmann2018surveys,
  title     = {Surveys in Games User Research},
  author    = {Br{\"u}hlmann, Florian and Mekler, Elisa D.},
  booktitle = {Games User Research},
  chapter   = {9},
  pages     = {141--162},
  publisher = {Oxford University Press},
  year      = {2018}
}
How to Use Plain and Easy-to-Read Language for a Positive User Experience on Websites
Vollenwyder, B., Schneider, A., Krueger, E., Brühlmann, F., Opwis, K., & Mekler, E. D.
Computers Helping People with Special Needs (ICCHP 2018), pp. 514–522
@inproceedings{vollenwyder2018plain,
  title     = {How to Use Plain and Easy-to-Read Language for a Positive User
               Experience on Websites},
  author    = {Vollenwyder, Beat and Schneider, Andrea and Krueger, Eva and
               Br{\"u}hlmann, Florian and Opwis, Klaus and Mekler, Elisa D.},
  booktitle = {Computers Helping People with Special Needs (ICCHP 2018)},
  pages     = {514--522},
  doi       = {10.1007/978-3-319-94277-3_80},
  year      = {2018}
}
Understanding and improving subjective measures in human-computer interaction
Brühlmann, F.
PhD Thesis, University of Basel
@phdthesis{bruhlmann2018understanding,
  title  = {Understanding and improving subjective measures in
            human-computer interaction},
  author = {Br{\"u}hlmann, Florian},
  school = {University of Basel},
  year   = {2018}
}

2017

The Effects of Framing in Gamification: A Study of Failure
Brühlmann, F.
BestMasters. Springer Wiesbaden, XIII, 68 pp.
@book{bruhlmann2017framing,
  title     = {The Effects of Framing in Gamification: A Study of Failure},
  author    = {Br{\"u}hlmann, Florian},
  series    = {BestMasters},
  publisher = {Springer Wiesbaden},
  isbn      = {978-3-658-16926-8},
  doi       = {10.1007/978-3-658-16926-8},
  year      = {2017}
}
A Good Reason to Die: How Avatar Death and High Challenges Enable Positive Experiences Honorable Mention
Petralito, S., Brühlmann, F., Iten, G., Mekler, E. D., & Opwis, K.
Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems
@inproceedings{petralito2017death,
  title     = {A Good Reason to Die: How Avatar Death and High Challenges Enable
               Positive Experiences},
  author    = {Petralito, Serge and Br{\"u}hlmann, Florian and Iten, Glena and
               Mekler, Elisa D. and Opwis, Klaus},
  booktitle = {Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems},
  doi       = {10.1145/3025453.3026047},
  note      = {Honorable Mention},
  year      = {2017}
}
Towards understanding the effects of individual gamification elements on intrinsic motivation and performance
Mekler, E. D., Brühlmann, F., Tuch, A. N., & Opwis, K.
Computers in Human Behavior, 71, 525–534
@article{mekler2017gamification,
  title   = {Towards understanding the effects of individual gamification elements on
             intrinsic motivation and performance},
  author  = {Mekler, Elisa D. and Br{\"u}hlmann, Florian and Tuch, Alexandre N. and
             Opwis, Klaus},
  journal = {Computers in Human Behavior},
  volume  = {71},
  pages   = {525--534},
  doi     = {10.1016/j.chb.2015.08.048},
  year    = {2017}
}

2016

Measuring user rated language quality: Development and validation of the user interface Language Quality Survey (LQS)
Bargas-Avila, J. A. & Brühlmann, F.
International Journal of Human-Computer Studies, 86, 1–10
@article{bargasavila2016lqs,
  title   = {Measuring user rated language quality: Development and validation of the
             user interface Language Quality Survey ({LQS})},
  author  = {Bargas-Avila, Javier A. and Br{\"u}hlmann, Florian},
  journal = {International Journal of Human-Computer Studies},
  volume  = {86},
  pages   = {1--10},
  doi     = {10.1016/j.ijhcs.2015.08.010},
  year    = {2016}
}
Online Playtesting With Crowdsourcing: Advantages and Challenges Workshop
Brühlmann, F., Schmid, G.-M., & Mekler, E. D.
CHI 2016 Workshop: Lightweight Games User Research for Indies and Non-Profit Organizations
@inproceedings{bruhlmann2016online,
  title     = {Online Playtesting With Crowdsourcing: Advantages and Challenges},
  author    = {Br{\"u}hlmann, Florian and Schmid, Gian-Marco and Mekler, Elisa D.},
  booktitle = {CHI 2016 Workshop: Lightweight Games User Research for Indies and
               Non-Profit Organizations},
  year      = {2016}
}

2015

How to Measure the Game Experience? Analysis of the Factor Structure of Two Questionnaires
Brühlmann, F. & Schmid, G.-M.
CHI '15 Extended Abstracts on Human Factors in Computing Systems, pp. 1181–1186
@inproceedings{bruhlmann2015gameexperience,
  title     = {How to Measure the Game Experience? Analysis of the Factor Structure
               of Two Questionnaires},
  author    = {Br{\"u}hlmann, Florian and Schmid, Gian-Marco},
  booktitle = {CHI '15 Extended Abstracts on Human Factors in Computing Systems},
  pages     = {1181--1186},
  doi       = {10.1145/2702613.2732831},
  year      = {2015}
}

2013

Disassembling gamification: The effects of points and meaning on user motivation and performance
Mekler, E. D., Brühlmann, F., Opwis, K., & Tuch, A. N.
CHI '13 Extended Abstracts on Human Factors in Computing Systems, pp. 1137–1142
@inproceedings{mekler2013disassembling,
  title     = {Disassembling gamification: The effects of points and meaning on user
               motivation and performance},
  author    = {Mekler, Elisa D. and Br{\"u}hlmann, Florian and Opwis, Klaus and
               Tuch, Alexandre N.},
  booktitle = {CHI '13 Extended Abstracts on Human Factors in Computing Systems},
  pages     = {1137--1142},
  doi       = {10.1145/2468356.2468559},
  year      = {2013}
}
Do points, levels and leaderboards harm intrinsic motivation? An empirical analysis of common gamification elements
Mekler, E. D., Brühlmann, F., Opwis, K., & Tuch, A. N.
Proceedings of the First International Conference on Gameful Design, Research, and Applications (Gamification 2013), pp. 66–73
@inproceedings{mekler2013points,
  title     = {Do points, levels and leaderboards harm intrinsic motivation? An empirical
               analysis of common gamification elements},
  author    = {Mekler, Elisa D. and Br{\"u}hlmann, Florian and Opwis, Klaus and
               Tuch, Alexandre N.},
  booktitle = {Proceedings of the First International Conference on Gameful Design,
               Research, and Applications},
  pages     = {66--73},
  doi       = {10.1145/2583008.2583017},
  year      = {2013}
}
Gamification From the Perspective of Self-Determination Theory and Flow
Brühlmann, F.
Bachelor's Thesis, University of Basel
@misc{bruhlmann2013thesis,
  title        = {Gamification From the Perspective of Self-Determination Theory and Flow},
  author       = {Br{\"u}hlmann, Florian},
  howpublished = {Bachelor's Thesis, University of Basel},
  doi          = {10.31237/osf.io/6kauv},
  year         = {2013}
}

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